Creative =
Branding Evangelist. Content Marketer. Adman. Story Teller. Strategist.
Me
I love New England
Alpharetta, GA is home
Reading is essential
I believe combatting the climate crisis isn’t optional
Science is ever evolving
I love art, in all of it’s forms
Music is elemental to life
I am passionately curious
Nature nourishes your soul
Live with a sense of purpose
I’m a creative, branding is my jam
My career has lived media’s transformation, the good, bad, and the dangerous
Experience is broad, higher ed, nonprofit, environmental, travel, b2b, b2c, gov. and then some
Stories connecting people to universal feelings work in all mediums
Doing routine things differently has value
I live in profound gratitude
Skills
Agency-seasoned creative direction equates to strategy, conceptual depth, and content creation. Omnichannel implementation, flexibility, and data-driven refining throughout bear fruit. Social, digital, word-of-mouth or traditional campaign vehicles are valuable. Leading creative teams and resource management nurture people and projects — the environment to enjoy the journey is a prerequisite for success
A couple of fun deals from the past
Something BIG…
My office phone rang, on the line was the First Lady of JWU. The Chancellor's wife needed some help and asked to speak with me. I found her with a high profile art project the marketing folks at the time, didn't have time to address. I saw an opportunity to have fun, generate buzz with the student body, staff/faculty, and the community. We needed to announce and celebrate the installation of a colossal sculpture celebrating the tenents of the university. One multi-facetted teaser campaign later, we had a new, proud symbol of Pride, Courage, Character, and Commitment looking over our campus.
Baseballisms
Baseballisms was quite simply ahead of its time. Joe Magennis and I created Baseballisms in 2009. The mission was To develop an archive of user-generated content that tells the story of baseball through the stories of true fans. We enjoyed much success and had a "ball" working the site. At the time, our preeminent audience wasn't as deeply engaged in digital platforms as we were. Had other opportunities not diverted our time, Baseballisms could have grown into a force. While others may have emulated our concept, the vision of Baseballisms remains viable. Who knows, we step into the box for another at-bat!