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Branding Evangelist. Content Marketer. Adman.
Story Teller.

 
 
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Me 

I feel at home among the trees

Continuous reading is essential

Science is the truth and ever-evolving

I love art, in all of its forms

Music is elemental to life

I am passionately curious

Nature nourishes your soul

Live with a sense of purpose

Branding is my jam

All things are temporary

I live in profound gratitude

 
 

Skills

 

Lived the creative entrepreneur life for years. Managed creative leadership for all sides, agency, corporate, and non-profit higher ed. Lived the evolution from analog through digital omnichannel implementation. Embrace data-driven direction. I’ve absorbed social, user reviews as word-of-mouth and dove-tailed traditional strategies. I love leading creative teams and nurturing people and projects. Enjoying the journey is a prerequisite for success.

 

A couple of fun deals from the past

 
 
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Something BIG…

My office phone rang, on the line was the First Lady of JWU. The Chancellor's wife needed some help and asked to speak with me. I found her with a high profile art project the marketing folks at the time, didn't have time to address. I saw an opportunity to have fun, generate buzz with the student body, staff/faculty, and the community. We needed to announce and celebrate the installation of a colossal sculpture celebrating the tenents of the university. One multi-facetted teaser campaign later, we had a new, proud symbol of Pride, Courage, Character, and Commitment looking over our campus.

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Baseballisms

Baseballisms was quite simply ahead of its time. Joe Magennis and I created Baseballisms in 2009. The mission was To develop an archive of user-generated content that tells the story of baseball through the stories of true fans. We enjoyed much success and had a "ball" working the site. At the time, our preeminent audience wasn't as deeply engaged in digital platforms as we were. Had other opportunities not diverted our time, Baseballisms could have grown into a force. While others may have emulated our concept, the vision of Baseballisms remains viable. Who knows, we step into the box for another at-bat!