Branding Evangelist. Content Marketer. Adman.
Me
I feel at home among the trees
Continuous reading is essential
Science is the truth and ever-evolving
I love art, in all of its forms
Music is elemental to life
I am passionately curious
Nature nourishes your soul
Live with a sense of purpose
Branding is my jam
All things are temporary
I live in profound gratitude
Skills
Lived the creative entrepreneur life for years. Managed creative leadership for all sides, agency, corporate, and non-profit higher ed. Lived the evolution from analog through digital omnichannel implementation. Embrace data-driven direction. I’ve absorbed social, user reviews as word-of-mouth and dove-tailed traditional strategies. I love leading creative teams and nurturing people and projects. Enjoying the journey is a prerequisite for success.
A couple of fun deals from the past
Something BIG…
My office phone rang, on the line was the First Lady of JWU. The Chancellor's wife needed some help and asked to speak with me. I found her with a high profile art project the marketing folks at the time, didn't have time to address. I saw an opportunity to have fun, generate buzz with the student body, staff/faculty, and the community. We needed to announce and celebrate the installation of a colossal sculpture celebrating the tenents of the university. One multi-facetted teaser campaign later, we had a new, proud symbol of Pride, Courage, Character, and Commitment looking over our campus.
Baseballisms
Baseballisms was quite simply ahead of its time. Joe Magennis and I created Baseballisms in 2009. The mission was To develop an archive of user-generated content that tells the story of baseball through the stories of true fans. We enjoyed much success and had a "ball" working the site. At the time, our preeminent audience wasn't as deeply engaged in digital platforms as we were. Had other opportunities not diverted our time, Baseballisms could have grown into a force. While others may have emulated our concept, the vision of Baseballisms remains viable. Who knows, we step into the box for another at-bat!