At my core, I'm a creative, plain and simple.
I've worked continuously to embrace and employ technology as marketing methods streak forward,
thriving on the changing state of the zeitgeist. 

Philosophy

Advertising and marketing in the digital space is all about content. Actually, it's always been all about content. Entertaining, enlightening, informative or educational, the quality of the concept is graded on connecting with human beings on a level that adds value. Stories must be told and today the data will tell you if it resonates.

Johnson & Wales University

Director of Digital Communications
2013 – 2018

Providence, Rhode Island

Worked closely with the Vice President of University Marketing to ensure an integrated and strategic approach to brand representation in all channels, specifically digital.

Managed a digital team responsible for WEB strategy/iteration, micro-site development, all digital content creation, and strategy.

Works as part of an executive marketing team to develop and redefine the university's brand.

Lead the creative development and execution and implementation of all digital communications including a system-wide (4 campus) web redesign. The project was an ambitious 4 year, 2 phase approach. Specifics...

Managed university level social media and worked to research and develop a new comprehensive social media structure for the next generation of social media execution university-wide.

Worked closely with Admissions, IT, Academics and all university areas to build relationships with stakeholders and new student recruitment efforts.

Worked directly with JWU Athletics Department to ensure brand integrity on Athletic digital channels. Worked closely to promote events and capture/produce content for university-level applications.

Stood as a point person for vendor partners assisting with digital and social channels.

Supervises the Manager of Digital Analytics and works closely with variant test and implement actionable insight and content optimization.

Supports regional campus digital marketing activities, special event campaigns and helps to mine, develop and leverage content opportunities.

Wild Pitch Studio

Principal/Founder 2010 - Ongoing
Advertising, Creative, Digital, Marketing

Alpharetta, Georgia

Clients- Ogilvy Atlanta PR, King's College, Berry College, Alexander's of Atlanta Fine Jewelry, Singleton PR, Softensity, Inc., Idea Tailwind, LLC, Georgia Institute of Technology, Fuse Atlanta, DoSynt, LLC.

Fluid Media

Principal/Founder/Creative Director 2000-2010
Full-Service Advertising Agency

Atlanta, Georgia

Clients (partial)- Barnes and Noble College Bookstore Division, Georgia Institute of Technology, Georgia State University, Art Institute of Atlanta, Berry University, Georgia State Parks & Historic Sites, Georgia Department of Natural Resources, Georgia Department of Economic Development, Sentry Hospitality Group, North Georgia Mountain Authority, American Speed Association, Softensity, Inc, Multiple towns, chambers and visitor bureaus across the State of Georgia, Wayne Farms, Buckhead Development Authority.   

NightSKY Studio, LLC
Principal/Founder/Creative Director 1991-2000
Advertising & Marketing Agency

Alpharetta, Georgia

Clients (partial)- Purdue University, Stonehill College, The Culinary Institute of America, Michigan State University, Georgia Department of Education, Georgia State Parks & Historic Sites, Georgia Department of Natural Resources, Georgia Department of Economic Development, Georgia's Pollution Prevention Assistance Division, Georgia's EPD, BellSouth, AT&T, Coca-Cola Atlanta, Coca-Cola USA, Sentry Hospitality Group, North Georgia Mountain Authority.    

Fishback/Stultz, LTD

Director of Creative Services 
Full-Service Advertising Agency

Dunwoody, Georgia

Accounts (partial) Hyatt Hotels of the Southeast, NIFDA, Purdue University, Georgia State Parks & Historic Sites.

NIFDA

National Institutional Food Distributors Association

Senior Designer

Marietta, Georgia

Responsible for constructing an in house agency for both internal and external marketing communications. Worked directly with independent distributor owners and association leadership on projects ranging from trade show environmental design to product campaigns.